![]() ![]() But if you’re mailing multi-part letter kits or brochures, you need to ask about the folding and finishing aspect of direct mail fulfillment. Folding / finishing – If you plan to use direct mail postcards, this level of complexity won’t be needed.So ask about the VDP aspects of direct mail fulfillment when screening providers. Not all direct mail companies offer this, and those that do offer it in different levels of sophistication. This is done by merging information from a database with a document design. Variable data printing (VDP) – Variable data printing allows things like text and graphics to be changed from one printed piece to the next.digital consideration is another key factor when choosing a direct mail fulfillment company. Print quality is typically better with offset printing than with digital. Offset printing is usually best for large runs, as the cost often goes down as quantity goes up. Offset printing – With offset printing, the prints are made from a plate, as opposed to digital printing which prints directly from an electronic file.If such things are important to you, be sure to ask if digital printing is part of the company’s direct mail fulfillment offering. Digital printing allows shorter runs and greater flexibility with such things like variable data (next item). Digital printing – For the most part, printing companies either use offset presses, digital printers, or a combination of the two.Such certification processes will increase the number of deliverable pieces in your mailing. In most cases, mailing list certification refers to CASS certification. ![]() List certification – Regardless of where you get your mailing list, nearly every direct mail company will provide list certification as part of their overall direct mail fulfillment process.Of course, if you want a highly detailed list, you may choose to work with a list broker. Most of them work with data / list providers such as InfoUSA to obtain mailings lists tailored to the client’s needs. Mailing list – The mailing list is a more common offering by direct mail companies.Typically, you will work with a direct mail copywriter to craft your message, and then work with the direct mail company for the actual fulfillment. Some direct mail companies have copywriters in-house. Copywriting support – Direct mail copywriting is another piece that may be handled by different parties.In most cases, you will either handle the strategy in house or work with a direct marketing firm (who will outsource the actual direct mail fulfillment). But there are a few who offer planning and strategy as well. Planning and strategy – Some direct mail companies only offer the logistical side of the process (printing, sorting, mailing, etc.).Some specialty shops, such as postcard printers, may only offer a few of these direct mail fulfillment elements. Types of Fulfillment?įull-service direct mail companies will offer many of the fulfillment items on the list below, or possibly all of them. It’s important to understand that the level of fulfillment you receive will differ from one direct mail company to the next (just as the level of customer service will differ). These are the ingredients of direct mail fulfillment - the heart and soul of a direct mail company. When you conduct a direct mail marketing campaign, you need somebody to handle things like design work, data processing, printing and mailing.
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